Gold Up – Introduction (2022) Album

Label: Evidence Music
Produced by: Gold Up Records
Release date: 10/28/2022

For many, music is simply a form of entertainment and enjoyment; but for Gold Up, music is a place to build community and enable transformation. For this production duo, it has also been a place for enlightenment and growth. As they reflect on how they arrived at this point – producing an album featuring many of their idols – they’ve realized that nothing in this life arrives before it’s time. ‘Introduction’ is the second heavy hitting international album from the Canadian founded record label. This project is a culmination of hours of hard work, blood, sweat and tears of joy, mostly.

With the aim to reawaken dancehall fans on the international scene; to be diverse and create cross-cultural connections, ‘Introduction’ comprises 14 tracks, each carrying its own unique flare and flavour. Taking inspiration from a myriad of genres, Gold Up infused Dancehall with Latin Music and Afrobeats with Electronic Music, making it a heavy weight within those realms as well as Reggae and Reggaeton.

Due to be released in October 2022, the album is jam-packed with the most iconic and influential voices of our time. ‘Introduction’ has a fresh balance between new generation and veteran artists, striking a line-up that creates echoes across the globe. Artists such as Laa Lee, Shatta Wale, Charly Black, Elephant Man, Beenie Man, Kelvyn Boy and El Villanord – to name a few – didn’t miss the chance to drop bombs on every vibrant, upbeat rhythm. ‘Introduction’ is the album that serves as a look into a new chapter where fans can get to know Gold Up better.